Friday, January 30, 2026

Making Finance Work for Ladies for 45 Years | Apurva Zhagade

To rejoice Ladies’s World Banking’s forty fifth anniversary, we’re showcasing the voices of people from world wide who’ve formed and touched Ladies’s World Banking journey since its inception in 1979 to right this moment!

These are tales from throughout Ladies’s World Banking’s attain from the ladies we serve and our prospects, to allies and girls in management who’ve contributed to ladies’s financial empowerment and monetary inclusion.

For Apurva Zhagade, the journey towards monetary independence started with one thing as easy—and as highly effective—as a great meal.

Residing in Gimhavane village in India, Apurva is a spouse, a mom of two, and now, the proud proprietor of a small lodge enterprise. However only a few years in the past, she was getting ready do-it-yourself meals for neighborhood occasions, incomes reward for the standard and care that went into each chunk. Inspired by native Lions Membership members who persistently informed her, “In case your meals tastes this good, why don’t you begin one thing by yourself?” Apurva took a leap that might not solely change her life but in addition reshape the way forward for her household.

This isn’t only a story about one girl’s willpower—it’s a window into the challenges and alternatives going through thousands and thousands of ladies entrepreneurs throughout India.

India is residence to the biggest variety of under- and unbanked ladies on this planet. With out entry to formal monetary companies like reasonably priced credit score, their means to develop companies, handle dangers, or get better from setbacks stays restricted. This monetary exclusion is not only a missed alternative for particular person ladies—it constrains the resilience and financial potential of complete communities.

Ladies’s World Banking, in partnership with the Small Industries Growth Financial institution of India (SIDBI), is working to alter that. Collectively, they’re piloting the Prayers mortgage—an answer designed particularly for ladies like Apurva. The Prayers mortgage provides collateral-free, reasonably priced financing to ladies entrepreneurs in rural India, bundled with enterprise registration help, coaching on digital funds, bookkeeping, and steering on good credit score conduct.

For Apurva, entry to this type of financing was transformative. With a small mortgage obtained by way of her Self-Assist Group (SHG) and financial savings from her husband, she was in a position to flip her ardour right into a lodge enterprise that now helps her complete household. “Our youngsters’s schooling and all different bills rely upon my earnings,” she shares.

However the path hasn’t been simple. Local weather shocks like cyclones and floods are a harsh actuality for Apurva and many ladies entrepreneurs throughout the area. “The primary day we began the lodge upstairs, I confronted an enormous setback because of a cyclone. Nothing was left—solely 4 partitions stood,” she remembers. Seasonal floods disrupt her enterprise for almost 4 months annually, bringing not solely monetary pressure however emotional stress as nicely.

Globally, three out of 4 ladies with insufficient monetary companies stay in climate-vulnerable areas. For ladies like Apurva, this makes entry to dependable credit score not nearly enterprise development—it’s about survival.

What makes the Prayers mortgage stand out is not only the financing itself however the pace and accessibility of the method. “We are able to get the mortgage in a short time, inside one to 2 days, and the curiosity is low,” Apurva explains. “Many individuals in my village have benefited from this.”

At present, Apurva stands as a task mannequin for different ladies in her neighborhood. “If we’ve cash, we are able to confidently purchase even when it’s a small factor,” she says.

“Each girl ought to grow to be self-reliant, irrespective of how small the enterprise.”

Her story is proof that with the fitting monetary instruments, ladies don’t simply survive—they thrive.

Ladies’s World Banking is devoted to financial empowerment by way of monetary inclusion for the almost one billion ladies on this planet with no or restricted entry to formal monetary companies. Utilizing our refined market and client analysis, we flip insights into actual motion to design and advocate for coverage engagement, digital monetary options, office management packages, and gender lens investing.

As a part of our present technique, we’ve helped present over 86 million ladies in rising markets entry and use of monetary services which are remodeling ladies’s lives, households, companies and communities, and driving inclusive development globally.

Assist us attain the almost billion ladies nonetheless excluded from the formal monetary system. Donate now.

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