Tuesday, February 10, 2026

Making Finance Work for Ladies for 45 Years | Mats Granryd

To have fun Ladies’s World Banking’s forty fifth anniversary, we’re showcasing the voices of people from around the globe who’ve formed and touched Ladies’s World Banking journey since its inception in 1979 at Fee on the Standing of Ladies to in the present day!

These are tales from throughout Ladies’s World Banking’s attain from the ladies we serve and our prospects, to allies and girls in management who’ve contributed to ladies’s financial empowerment and monetary inclusion.

Meet Mats Granryd. He’s Director Common of the GSMA and has been a longstanding champion of ladies’s digital monetary inclusion, notably for underserved ladies throughout low- and middle-income nations (LMICs).

By means of his work, Mats has seen firsthand how cellular know-how has remodeled the lives of hundreds of thousands throughout Asia and Africa together with rural farmers like Fridah, from Kenya, who due to cellular web has been higher in a position to analyse climate patterns, are likely to her crops, enhance her agricultural yield and thus earnings. It’s clear that cellular will help empower ladies, offering them with crucial entry to data and life-enhancing providers together with cellular cash, usually for the primary time. That is very true for individuals in LMICs, who primarily entry the web by way of cellular, and notably for ladies and people in rural areas.

However Mats can also be acutely conscious that regardless of extra individuals utilizing and benefitting from cell phones and the web than ever earlier than, there’s a vital gender hole in cellular web adoption throughout LMICs. In LMICs, 66% of ladies use cellular web in comparison with 78% of males. This interprets to 265 million fewer ladies than males utilizing cellular web.

Final yr, the GSMA reported that progress in lowering the cellular web gender hole had stalled for the second yr in a row. However this yr, based on their Cellular Gender Hole Report 2024 printed in Could, the gender hole in cellular web adoption has begun to slender barely from 19% in 2022 to fifteen% in 2023 as a consequence of ladies adopting it at a quicker fee than males. Because of this ladies at the moment are 15% much less seemingly than males to make use of cellular web in LMICs. Throughout LMICs there may be additionally a gender hole in smartphone possession (13%), cellular possession total (8%) and gender hole in cellular cash adoption (28%).

So though extra individuals are linked to cell phones and the web now than ever earlier than, ladies are nonetheless much less seemingly than males to entry and use them. This hole is not only slowing the progress of ladies’s digital inclusion, however hindering ladies’s monetary inclusion total.

For girls entrepreneurs in these nations, the place the World Financial institution estimates that self-employment is the supply of livelihood for greater than half (almost 56%) of individuals, the cellular gender hole signifies untapped business-related digital capabilities and missed earnings producing alternatives. Extra Ladies’s World Banking analysis signifies that ladies entrepreneurs who do leverage cellular for e-commerce nonetheless use a smaller vary of platforms than male entrepreneurs, highlighting that digital connectivity efforts should account for utilization patterns between genders to be efficient. Analysis from GSMA throughout 10 LMICs additionally signifies that ladies micro-entrepreneurs are much less seemingly than males to make use of a cell phone to help their enterprise extra usually, together with decrease use of digital monetary providers equivalent to cellular cash.

Digital and monetary inclusion efforts should be tailor-made to ladies’s distinctive wants, by putting ladies on the core of providers and merchandise methods, as advocated for within the Ladies-Centered Design methodology and “Reaching 50 Million Ladies with Cellular: A Sensible Information.” In a latest interview with Teletimes WorldwideGranryd famous limitations equivalent to machine affordability, a scarcity of literacy and digital expertise, security and safety issues, entry, and a scarcity of related content material in native languages, that should be addressed to make sure that underserved ladies are in a position to reap the advantages of cellular connectivity.

Mats has additionally beforehand highlighted a number of initiatives by the GSMA that purpose to deal with these limitations together with the Related Ladies Dedication Initiative whereby cellular operators are driving an effort, with help from the Related Ladies group, to scale back the gender hole in cellular web and cellular cash providers by making formal Commitments to extend the proportion of ladies of their cellular web and/or cellular cash service buyer base. Greater than 50 cellular operators throughout Asia, Africa and Latin America have made commitments since 2016, collectively reaching over 70 million further ladies with these providers.

This initiative highlights that daring commitments with clear targets and actions that concentrate on the important thing limitations ladies face is making a distinction. Nonetheless, nobody stakeholder can shut the cellular web gender hole on their very own. Better focus, funding and partnerships are wanted from all stakeholders to speed up digital and monetary inclusion for ladies throughout LMICs

As illustrated by the GSMA’s and Ladies’s World Banking initiatives, in addition to by efforts pushed by different members of our Ladies’s Digital Monetary Inclusion Advocacy Hub, private and non-private sector collaboration is vital for significant change. The potential advantages of elevated cellular entry for ladies, and due to this fact underserved communities at giant, are vital. Analysis reveals that use of cell phones by ladies can result in improved well-being and empowerment. For girls micro-entrepreneurs, analysis throughout 10 nations confirmed that the majority report that they might not run their enterprise with out one or would discover it tougher to take action.

And, as Granyrd factors out, “a linked society is a cheerful society, a society that thrives.”

Actually, as soon as ladies begin utilizing cellular web, this yr’s Cellular Gender Hole Report notes, most ladies use it day-after-day and report and total constructive influence on their lives. And, in more and more digital but fraught environments, entry to cellular may also improve the ladies’s resiliency within the face of financial, local weather and political crises and shocks.

“The progress must be a lot sharper,” Granryd acknowledged in an interview with Ladies’s World Banking President and CEO, Mary Ellen Iskenderian. He emphasised that cellular could be a crucial enabler for monetary inclusion—equivalent to accessing a checking account on-line or utilizing cellular cash. That is the place partnerships between organizations just like the GSMA and Ladies’s World Banking can complement each other nicely, and provide pathways for native monetary providers group to raised help ladies entrepreneurs and digital inclusion.

“We include one a part of the know-how, you include one other a part of it, and collectively we will really make monetary inclusion occur.”


Ladies’s World Banking has modified the lives of hundreds of thousands of ladies, remodeling their households, companies and communities, and driving inclusive progress globally via monetary inclusion.

At present, utilizing our refined market and client analysis, we flip insights into actual motion to design and advocate for coverage engagement, digital monetary options (see Blanca’s story right here), office management packages, and gender lens investing.

Assist us attain the almost billion ladies nonetheless excluded from the formal monetary system. Donate now.

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