Friday, January 30, 2026

Making Finance Work for Girls for 45 Years | Jo Ann Barefoot

To rejoice Girls’s World Banking’s forty fifth anniversary, we’re showcasing the voices of people from around the globe who’ve formed and touched Girls’s World Banking journey since its inception in 1979 at Fee on the Standing of Girls to in the present day!

These are tales from throughout Girls’s World Banking’s attain from the ladies we serve and our prospects, to allies and ladies in management who’ve contributed to ladies’s financial empowerment and monetary inclusion.

As Girls’s World Banking celebrates 45 years of advancing ladies’s monetary inclusion, we’re proud to highlight people who’ve been part of our journey. These are the trailblazers, advocates, and allies who’ve remodeled monetary programs and impressed hundreds of thousands. One such particular person is Jo Ann Barefoot—a fearless chief whose story epitomizes the ability of innovation, resilience, and unyielding dedication to fairness.

Jo Ann and her massive catch throughout a flyfishing journey.

What occurs when monetary programs aren’t designed to serve everybody equally? For a lot of ladies, the obstacles to monetary inclusion are extra pronounced within the digital period. A current research revealed that 16% of girls usually tend to lose cash to scams in comparison with 12% of males. Jo Ann Barefoot has spent her profession addressing these inequities and driving options to create monetary programs that work for ladies and underserved communities.

Jo Ann’s profession displays a spirit of journey, resilience, and innovation, which mirrors her private life. A survivor of each polio and most cancers, Jo Ann approaches challenges—whether or not in finance or life—with outstanding grit. She has fly-fished on 5 continents, run marathons, and even survived being charged by an Alaskan brown bear. Her adventurous spirit has fueled her skilled mission to tackle massive, systemic challenges and create significant change.

Discovering the Mission: Jo Ann’s Journey to Inclusive Finance

Jo Ann’s profession started throughout a time when gender discrimination in finance was not solely tolerated but in addition institutionalized. She recollects, “Lenders would insist {that a} lady have her husband or father co-sign a mortgage as a result of she may get pregnant.” These evident inequities impressed Jo Ann to pursue a profession devoted to shopper safety and monetary inclusion.

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Jo Ann visiting India.

Her path is marked by a collection of groundbreaking achievements. Jo Ann turned the primary lady to function Deputy Comptroller of the Forex, the place she labored to dismantle discriminatory practices and pave the best way for ladies and minority teams to entry honest monetary providers. Immediately, as CEO and Co-founder of the Alliance for Progressive Regulation (AIR), Jo Ann is on the reducing fringe of digitizing monetary regulation to construct programs which might be each honest and resilient.

“If we are able to get regulation proper alongside innovation, we are able to make monetary providers work higher for extra individuals,” she explains. This philosophy has guided her work at AIR, the place she collaborates with policymakers, regulators, and business leaders to deal with among the most urgent challenges in finance.

Balancing Regulation and Innovation: A Delicate Dance

Jo Ann describes the connection between regulation and innovation as “a wedding that always ends in divorce.” Whereas know-how affords unprecedented alternatives to broaden monetary entry, it additionally poses dangers, significantly for ladies and marginalized communities. Hidden charges, opaque phrases, and overly advanced monetary merchandise disproportionately hurt these with decrease monetary literacy.

Jo Ann envisions a future the place synthetic intelligence (AI) can empower customers by appearing as customized monetary assistants. “We should always work towards a system through which each shopper has the equal of an AI agent that may assist her know what she wants,” she says. Nonetheless, she cautions that these instruments should be designed with shopper safety in thoughts.

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Jo Ann talking throughout Cash 20/20 2022.

“We must ensure that that assistant was optimized for [the consumer’s] finest curiosity and never someone else’s,” she warns. This implies holding AI accountable, equipping regulators with fashionable instruments, and guaranteeing that knowledge is free from bias. Jo Ann is a robust advocate for gender-disaggregated knowledge, which she believes is crucial for figuring out and addressing inequities.

“The notion that we want these type of gender-blind info units is simply out of date,” she says. By amassing and analyzing higher knowledge, policymakers and innovators can design options that really work for ladies.

This delicate dance, together with the necessity for equal feminine illustration in regulatory our bodies, is precisely why Girls’s World Banking and AIR collectively launched Girls in Inclusive Tech Regulation Program to make sure that the ladies regulatory leaders of tomorrow are outfitted to form a extra inclusive and progressive digital monetary future.

Client Safety: A Basis for Monetary Inclusion

For Jo Ann, shopper safety is greater than a coverage goal—it’s a cornerstone of economic inclusion. Girls’s World Banking had the pleasure of sitting down with Jo Ann to speak about shopper safety as finance’s heroine. She believes monetary programs should be constructed with transparency, simplicity, and equity at their core. “Girls want safety from deception and the complexity that makes it arduous for them to make a great determination,” she emphasizes.

Her imaginative and prescient for shopper safety consists of strong safeguards towards bias and deception, entry to clear info, and programs that prioritize the wants of underserved populations. These ideas are particularly essential as monetary providers turn out to be more and more digital, creating new dangers alongside new alternatives.

A Legacy of Innovation and Resilience

Jo Ann’s profession is a testomony to the ability of resilience, innovation, and an unrelenting dedication to justice. Past her skilled achievements, her private adventures—whether or not surviving a sinking boat in Chile or solo touring a mountain street with a herd of horses—mirror her fearless way of living.

Jo Ann’s work continues to encourage others to reimagine what’s doable in finance. Her insights on balancing regulation and innovation, her advocacy for gender fairness, and her dedication to shopper safety present a roadmap for creating programs that work for everybody.

As we rejoice Girls’s World Banking’s forty fifth anniversary, we honor leaders like Jo Ann Barefoot who remind us that true progress requires each braveness and creativity. Her story serves as a robust reminder of what will be achieved once we dare to problem the established order and construct programs that empower ladies in all places.

Girls’s World Banking is devoted to financial empowerment via monetary inclusion for the almost one billion ladies on the planet with no or restricted entry to formal monetary providers. Utilizing our subtle market and shopper analysis, we flip insights into actual motion to design and advocate for coverage engagement, digital monetary options, office management packages, and gender lens investing.     

As a part of our present technique, we’ve helped present over 83 million ladies in rising markets – focusing on 100 million by 2027 – entry and use of economic services and products which might be remodeling ladies’s lives, households, companies and communities, and driving inclusive development globally.  

Assist us attain the almost billion ladies nonetheless excluded from the formal monetary system. Donate now.   

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