Certainly one of my favourite methods to economize on engagement rings is by making the acquisition from an internet jeweler. They don’t have overhead bills like renting actual property and paying retailer workers, so that they’re usually in a position to cost a a lot lower cost.
My favourite on-line jeweler is James Allen. Not solely do they provide decrease costs yr spherical, however they allow you to customise most jewellery items — together with engagement rings. Additionally they provide you with a 360 viewer, so you may see what your ring would appear like from any angle earlier than making your buy.
On prime of already decrease costs, they run some fairly nice Black Friday gross sales in the course of the vacation season. Proper now, the Black Friday sale is already dwell via November 30. Listed below are the main points about all of the Black Friday gross sales, previous and current.
No Early Black Friday Sale in 2025
James Allen sometimes runs an Early Black Friday sale from mid- to late-October. Final yr, they gave us 25% off sitewide via October 28, 2024. This was fairly in keeping with years previous, besides in 2023 when there have been increased share reductions — however solely on just a few choose objects.
In 2025, although? There was no Early Black Friday Sale. You needed to anticipate the massive day itself. Fortunately, that day is already right here.
How lengthy does it take to get a hoop from James Allen? Usually, engagement rings ship inside 7 to 21 days. However that timeline can range relying on the manufacturing schedule of your ring.
Black Friday Sale Reside NOW: As much as 20% off choose objects via November 30
The James Allen Black Friday Sale is formally dwell! It’s operating Nov. 21 — Nov. 30, 2025 this yr, so hop on the financial savings whereas they final.
This yr, you may store choose objects for as much as 20% off whereas the Black Friday Sale is dwell. Among the reductions will likely be much less, and never the whole lot listed on their ‘offers’ web page is discounted.
I’ve to be completely trustworthy – that is fairly completely different from final yr. In 2024, James Allen supplied 40% off sitewide, with just a few choose exceptions. To be truthful, that sale was fairly the outlier – it was the most effective one which ran within the 10+ years I’ve been watching the corporate. Previous to 2024, gross sales had been sometimes both 25% off sitewide, or 25% off engagement rings solely.
So whereas this yr’s sale just isn’t as earth-shattering, it’s not terribly far off from years that weren’t 2024. And as much as 20% off of one thing as costly as an engagement ring can add as much as large bucks if you take a look at the greenback quantity. You possibly can nonetheless discover a whole lot when you take the time to look. James Allen already tends to supply costs decrease than conventional brick-and-mortar jewelers, and the truth that you may customise your engagement ring actually ups the choices in comparison with the usual.
Plus, when you order from this saleyou may have your ring in time to suggest over the December holidays! On the time of writing, many objects are transport by December 2, 2025.
PRO TIP: Gross sales run in Jap time. Meaning when you’re in California, technically the Black Friday sale will finish at 9p on November thirtieth.
James Allen Cyber Monday Sale 2025
Up till 2023, the James Allen Cyber Monday sale was similar to the Black Friday and Early Black Friday gross sales.
However in 2024?
The opposite gross sales had been solely 25% off whereas the official Black Friday sale was 40% off.
And in 2025, there wasn’t even an Early Black Friday Sale to start with. So we actually don’t know what’s going to occur with Cyber Monday — or if there’ll even be a Cyber Monday Sale in any respect.
Meaning ready to make your buy is somewhat little bit of of venture. Given the uncertainty, my recommendation could be to buy now, however I’ll maintain you up to date as Cyber Monday gross sales go dwell.
Blissful financial savings, and I hope they are saying ‘sure!’
