Thursday, January 29, 2026

Serving to Purchasers Dwell Deliberately And Generously With Charitable Giving Occasions (That Additionally Drive New Development) with Zac Larson

Crafting a charitable giving technique isn’t nearly tax effectivity—it’s a method for shoppers to outline the deeper objective of their wealth. When advisors heart generosity in each planning conversations and agency tradition, they’ll strengthen relationships and appeal to values-driven shoppers. This episode explores how integrating charitable intent into monetary planning not solely expands influence, but in addition fuels observe development.

Zac Larson is the co-founder of IntentGen Monetary Companions, a hybrid advisory agency based mostly in Naperville, Illinois, managing $550 million in AUM for 895 households. Pay attention in as Zac shares how he positions shoppers as “engaged companions” by focusing not simply on web price however on “web influence,” in addition to how he makes use of working conversations about priorities and passions to uncover giving alternatives. You will learn the way IntentGen tracks and publishes the charitable donations it facilitates to construct group belief, why the agency constructed its pod construction to develop advisor capability, and the way its flat-fee-plus-AUM mannequin helps a variety of engaged shoppers. Zac additionally displays on internet hosting group fundraising occasions, providing private touches like shopper cellphone calls, and why constructing round generosity has been key to attracting aligned shoppers and creating lasting influence.

For present notes and extra go to: https://www.kitces.com/461

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