Wednesday, February 11, 2026

What’s It All For, Don Draper?

This publish is an adaptation of YNAB’s fan-favorite publication, Free Change. Join extra the place this got here from.

Within the opening credit of Mad Malesthe good-looking and profitable promoting government, Don Draper, is in a free fall. His silhouette tumbles previous skyscrapers and billboards adorned with lovely girls, cocktails and grinning households. Over seven seasons, whilst Don rises from a no-name fur coat salesman to founding associate at a Madison Avenue agency, he additionally sinks to new depths of depravity and unhappiness.

The nice irony of the present is that whereas Don appears to know what different folks need (he can promote them mink coats, cigarettes, and automobiles), he doesn’t know what he desires. So that you see him, armed with charisma and a virtually limitless pockets, cycle by means of ever-larger properties, automobiles, and so many Canadian Membership whiskeys.

Don’s aimlessness is excessive (making for excellent TV), but we are able to all acknowledge the query he’s fixated on: “How do I get extra?”

By no means does he ask, “What’s all of it for?” This can be a query we at YNAB have been serving to folks reply for many years: “What’s my cash for?”

You’ll be able to go all Eat, Pray, Love on this query and use your cash to meet the dream you have had in your again pocket all these years. However you may also go brass tacks—the life-changing magic of Eat, Pay Loans—and deal with paying off your debt.

If Don Draper had recognized what his cash was for, that may’ve helped him know what all of it was for. (Simply consider the longer term remedy payments it will’ve saved his kids.)

You’ll be able to’t reside an examined life these days and never embody your spending. In nearly each enviornment, from residence to well being to hobbies, you’ll be confronted with spending choices which have the potential of shifting you nearer to or farther from the life you wish to reside.

There’s one thing sort of scary and overwhelming about that when written so plainly, however I feel that’s as a result of we’re conditioned to suppose there’s a Proper or Flawed reply to each spending determination.

And once we don’t know what’s one of the best use of our finite cash, generally we select to spend cash in ways in which we expect will assist us keep away from the criticism or skeptical eyebrow raises of others. Perhaps Don Draper would’ve been secretly glad fostering 19 cats and enjoying harmonica in a storage dad band as an alternative of shopping for costly jewellery for ladies he would quickly tire of. We’ll by no means know as a result of he didn’t attempt to discover out. For all the liberty that his cash may’ve equipped him, he floated alongside in a sort of lazy river of client spending.

Sure, Mad Males would have sucked if we needed to watch Don diligently put apart cash for substitute tires on his Cadillac Coupe de Ville. It makes for excellent TV when characters are on the sting, skirting catastrophe, but it surely’s no strategy to reside. At YNAB, we wish you to by no means fear about cash once more. We educate one methodology to everybody, whether or not they’re a junior fur coat salesman or a boardroom boss: give each greenback a job.

We’re used to asking ourselves, “How badly do I need this?” However actual confidence and contentment come from understanding the opposite methods your cash might be used. You take a look at your quick wants, future objectives, and the “surprising” bills that can inevitably come up. This offers you a broader image of what you really need your cash to do for you,  not only a passing flare of boredom or fascination.

If you give each greenback a job in YNAB, the second-guessing stops and the cash fear lastly lets go.

Certain, you may simply wing it and hope an enormous wage will get what you need. Take the sting off with just a few dozen Pall Malls and mid-afternoon whiskey. However life is a lot less complicated when what it’s all for.

Bored with worrying about cash? You are not alone. Get YNAB, get good with cash, and by no means fear about cash once more.

Good With Cash: A Have a look at Actual YNABers

Barbara despatched us this observe from Florida about how she acquired in over her head with payments and bank cards and hadn’t informed her husband. Right here’s how they turned it round and have a stronger relationship round cash than ever.

“Attributable to monetary errors (totally on my half), I used to be signing up for bank cards that had been 0% curiosity for 12 months to 2 years. I might then pay the minimal plus some on all of them. It got here to the purpose the place I spotted I may now not try this. My husband had relegated all invoice paying to me years in the past, so he was unaware of the state of affairs I had gotten us into.

After I informed him what was happening, he was completely shocked. He then admitted that we should always have been working collectively on our funds for the entire time of our marriage (now 46 years) as an alternative of putting that burden completely on my shoulders.

Our therapist really helpful a cash coach. Not too lengthy after the coach began working with us, she gave us the project of discovering a budgeting software program. She really helpful YNAB together with a few others… that was the start of our YNAB journey.”

Barbara’s husband withdrew cash from his retirement account, sufficient to repay all of the bank card debt with nonetheless some left over for emergency conditions (sensible!). They then canceled all of the bank cards besides one, and began channeling the bank card rewards into their new van fund. That they had deliberate on ready one other 12 months to switch their 17-year-old van, however throughout a 45-minute journey residence—on a 93° afternoon—the air-con stop. They tried opening the home windows, however solely the driving force’s window would open…

Trying on the value to restore their well-traveled van (245K miles), they determined to pivot and search for a brand new van now. They discovered one that might match the eight passengers that they wanted. It even fulfilled Barbara’s dream of leather-based seats, her “most needed need.”

“The perfect deal of all was that we had been capable of pay for it with money! Now we’re beginning to replenish our new automobile fund in order that when that point comes, we will once more pay money.”

What trade-offs do you make to prioritize the necessary stuff?
“We funds every month a sure guilt-free sum of money for every of us that the opposite partner has a no remark coverage over purchases.”

What class most represents your values?
“Our contributions class is essentially the most significant as a result of it sends cash to our church and to missionaries with whom we’ve got shut friendships. All of those teams couldn’t minister to others with out financial help.”

#1 factor you’re saving for?
“Substitute of our residence air-con system.”

A flying paper airplaneA paper airplane

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